{"id":11195,"date":"2021-06-23T20:18:05","date_gmt":"2021-06-23T18:18:05","guid":{"rendered":"http:\/\/&p=8448"},"modified":"2026-06-02T17:49:49","modified_gmt":"2026-06-02T15:49:49","slug":"a-gain-guide-textile-solutions-for-the-consumer-in-berlin","status":"publish","type":"project","link":"https:\/\/circular.berlin\/de\/project\/a-gain-guide-textile-solutions-for-the-consumer-in-berlin\/","title":{"rendered":"A-Gain Guide Guideline: Leitfaden zur Replikation in anderen St\u00e4dten"},"content":{"rendered":"
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Circular Culture<\/a>, <\/span>Circular Market<\/a><\/div>\n\n\n

<\/p>\n\n\n\n

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F\u00f6rderer<\/h3>\n\n\n\n

Senat MVKU, Senat WEB, Postcode Lotterie<\/p>\n\n\n\n

Partner<\/h3>\n\n\n\n

LoopLook, B\u00fcro Bum Bum, Cecilia Palmer, New Standard Studio<\/p>\n\n\n\n

Daten<\/h3>\n\n\n\n

Ab Juni 2021<\/p>\n\n\n\n

<\/div>\n\n\n\n
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Website<\/a><\/div>\n\n\n\n
Herunterladen<\/a><\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

Melde dich bei uns<\/h3>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

Arianna Nicoletti<\/p>\n\n\n\n

Leitung Textilien & Bildung<\/p>\n\n\n\n

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LinkedIn<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n\n\n\n

A-Gain Guide Guideline: Leitfaden zur Replikation in anderen St\u00e4dten<\/h1>\n\n\n

Unser A-Gain Guide ist eine digitale Plattform, die den Nutzer durch die besten M\u00f6glichkeiten der Reparatur, Wiederverwendung und des Recyclings seiner ungewollten Kleidung in Berlin f\u00fchren soll, um die lokale Kreislaufwirtschaft zu st\u00e4rken. <\/p>\n\n\n\n

In der zweiten Projektphase sind wir dabei die Plattform weiter auszubauen und erg\u00e4nzen einen Reuse-Impact-Kalkulator und einen Preis-Kalkulator f\u00fcr Reparatur-Dienstleistungen, mit dem Ziel, das Wissen \u00fcber sowie die Nutzung von Reparatur, Wiederverwendung und Recycling von Kleidung in Berlin zu f\u00f6rdern.<\/p>\n\n\n\n

Die Herausforderung<\/strong><\/h3>\n\n\n\n

In den St\u00e4dten werden Berge von Altkleidern und Textilien von Verbrauchern und Unternehmen in so gro\u00dfen Mengen gesammelt und weggeworfen, dass weder Wohlt\u00e4tigkeitsorganisationen noch Recyclingunternehmen derzeit in der Lage sind, diese Mengen effizient zu verwalten. Prognosen zufolge werden diese Mengen bis 2030 um weitere 60% ansteigen.<\/p>\n\n\n\n

Ein Wandel hin zu einem Kreislaufsystem f\u00fcr Textilien in den St\u00e4dten ist dringend notwendig und kann nur durch die Einbeziehung aller relevanten Stakeholder und die aktive Beteiligung der Verbraucher*innen erreicht werden.<\/p>\n\n\n\n

Der A-Gain Guide ist eine Non-Profit Plattform und wurde Open Source konzipiert. Er kann anhand eines Leitfadens von Stadtverwaltungen sowie zivilgesellschaftlichen, gemeinn\u00fctzigen Organisationen in anderen St\u00e4dte und Kommunen umgesetzt werden. Ziel ist es ein kooperatives Netzwerk von St\u00e4dten aufzubauen, die Ressourcen, Wissen und Infrastrukturen teilen, um eine neu gewonnene Mainstream-Kultur der Wiederverwendung gemeinsam zu st\u00e4rken. 2025 wurde er erfolgreich in Hamburg aufgebaut und implementiert.<\/p>\n\n\n\n

Unser Ansatz<\/strong><\/h3>\n\n\n\n

Mit der Erstellung des A-Gain Guides erm\u00f6glichen wir einem Mainstream-Publikum den Zugang zu relevanten Informationen \u00fcber den Wiederverwendungsprozess ihrer Kleidung.<\/p>\n\n\n\n

Indem wir Verbraucher*innen auf praktische Weise an die Plattform heranf\u00fchren, kann ein Umdenken im Modekonsum aus der Nachhaltigkeit-Nische in die breitere Gesellschaft \u00fcbertragen werden.<\/p>\n\n\n\n

Gleichzeitig zielt die Plattform darauf ab, das Potenzial zu befeuern, neue Synergien in der Stadt zu generieren, wie z. B. die Gestaltung neuer Infrastrukturen durch die Zusammenarbeit von sichtbaren \u00f6ffentlichen und privaten Akteuren im System.<\/p>\n\n\n\n

Das Ergebnis<\/strong><\/h3>\n\n\n\n

Die Plattform umfasst vier Hauptelemente:<\/p>\n\n\n\n

- a digitales Mapping <\/a>mit einem Filtersystem von lokalen Anlaufstellen und Dienstleistungen (Textilreparatur-, Second-Hand-, Sammel- und Recyclingbetriebe).<\/p>\n\n\n\n

\u2013 einenGuide<\/a>\u201d, ein intelligenter und dynamischer Fragebogen, der dem Nutzer personalisierte Optionen zur Verl\u00e4ngerung der Lebensdauer seiner Kleidung bietet. Au\u00dferdem wird ein ist der Reuse-Impact-Kalkulator<\/strong> Teil des bestehenden GUIDES und hilft Nutzer*innen dabei zu verstehen, wo und auf welche Weise sie am besten Einsparungen, insbesondere \u00fcber die L\u00f6sungsoptionen des A-GAIN GUIDEs, vornehmen k\u00f6nnen.<\/p>\n\n\n\n

- a Repair-Price Calculator<\/a> to inform Berliners about the costs for a repair service and explain the necessary steps involved, thereby increasing the visibility and appreciation for local repair and repurpose services.<\/p>\n\n\n\n

- und eine Knowledge-Seite<\/a> die den Nutzer*innen Hintergrundinformationen zu den zirkul\u00e4ren L\u00f6sungen f\u00fcr den Umgang mit Kleidung bietet und E-Books mit praktischen Do-it-yourself-Tipps zum Herunterladen bereitstellt.<\/p>\n\n\n\n

Die Reichweite und Bekanntheit des A-Gain Guides wird durch umfassende Marketing Ma\u00dfnahmen kontinuierlich gesteigert. Daf\u00fcr f\u00fchren wir Social Media und OOH-Kampagnen und mehrere Events und Netzwerkveranstaltungen durch. Diese Veranstaltungen kl\u00e4ren Konsument:innen \u00fcber die Reuse und Repair L\u00f6sungen f\u00fcr ihre Kleidung auf, begeistern und motivieren zum Mitmachen.<\/p>\n\n\n\n

Gleichzeitig f\u00f6rdern sie eine Vernetzung von Dienstleister*innen und Konsument*innen.<\/p>\n\n\n\n

Das Projekt ist ein wesentlicher Baustein auf dem Weg zu einer leistungsf\u00e4higeren lokalen Kreislaufwirtschaft, einem sichtbaren Netzwerk von Akteuren und einem gr\u00f6\u00dferen Verantwortungsbewusstsein der Berlinerinnen und Berliner.<\/p>\n\n\n\n

Weiterlesen<\/h3>\n\n\n\n
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Interview: A-GAIN GUIDE findet die einfachsten L\u00f6sungen f\u00fcr deine gebrauchte Kleidung.<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

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