{"id":11202,"date":"2024-01-20T11:14:00","date_gmt":"2024-01-20T09:14:00","guid":{"rendered":"http:\/\/&#038;p=9840"},"modified":"2026-02-06T15:43:19","modified_gmt":"2026-02-06T13:43:19","slug":"study-business-models-for-circular-construction-and-renovation-2","status":"publish","type":"project","link":"https:\/\/circular.berlin\/de\/project\/study-business-models-for-circular-construction-and-renovation-2\/","title":{"rendered":"Studie: Gesch\u00e4ftsmodelle f\u00fcr kreislauforientiertes Bauen und Renovieren"},"content":{"rendered":"<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-34aad5f8 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-vertically-aligned-top has-contrast-color has-accent-4-background-color has-text-color has-background has-link-color wp-elements-04b09fec4de9c232c482830b5296b8e4 is-layout-flow wp-block-column-is-layout-flow\" style=\"border-radius:15px;flex-basis:40%\"><figure style=\"aspect-ratio:3\/2;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1891\" height=\"1260\" src=\"https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"construction\" style=\"border-top-left-radius:15px;border-top-right-radius:15px;width:100%;height:100%;object-fit:cover;\" srcset=\"https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708.jpg 1891w, https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708-300x200.jpg 300w, https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708-768x512.jpg 768w, https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708-1024x682.jpg 1024w, https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708-1536x1023.jpg 1536w, https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708-18x12.jpg 18w\" sizes=\"auto, (max-width: 1891px) 100vw, 1891px\" \/><\/figure>\n\n<div class=\"taxonomy-unit is-style-post-terms-1 is-style-post-terms-1--1 wp-block-post-terms\"><a href=\"https:\/\/circular.berlin\/de\/unit\/circular-market\/\" rel=\"tag\">Circular Market<\/a><\/div>\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-80fb368b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h3 class=\"wp-block-heading has-large-font-size\" style=\"font-style:normal;font-weight:500\">F\u00f6rderer<\/h3>\n\n\n\n<p>Im Auftrag der Deutschen Energie-Agentur (DENA)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Partner<\/h3>\n\n\n\n<p>Circular Berlin, Circular Structural Design und Concular GmbH.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Daten<\/h3>\n\n\n\n<p>Juli 2023 -  November 2023<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons alignwide is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-big-white-3 is-style-big-white-3--2\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/drive.google.com\/file\/d\/1j5RTab-TXbJyAwZ_rwCi9ZumUj2CkMBS\/view\" target=\"_blank\" rel=\"noreferrer noopener\">Bericht<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Melde dich bei uns<\/h3>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-eef2f523 wp-block-group-is-layout-constrained\" style=\"padding-right:var(--wp--preset--spacing--60)\">\n<figure class=\"wp-block-image size-full has-custom-border\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"655\" src=\"https:\/\/circular.berlin\/wp-content\/uploads\/2021\/05\/Dina_Padalkina-e1627643436623.webp\" alt=\"\" class=\"wp-image-10085\" style=\"border-radius:15px;aspect-ratio:3\/2;object-fit:cover\" srcset=\"https:\/\/circular.berlin\/wp-content\/uploads\/2021\/05\/Dina_Padalkina-e1627643436623.webp 600w, https:\/\/circular.berlin\/wp-content\/uploads\/2021\/05\/Dina_Padalkina-e1627643436623-275x300.webp 275w, https:\/\/circular.berlin\/wp-content\/uploads\/2021\/05\/Dina_Padalkina-e1627643436623-11x12.webp 11w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\" style=\"font-style:normal;font-weight:500\">Dina Padalkina<\/p>\n\n\n\n<p class=\"has-text-align-left has-small-font-size\">CEO, Gr\u00fcnder<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-left is-layout-flex wp-container-core-buttons-is-layout-fc4fd283 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-big-blue is-style-big-blue--3\"><a class=\"wp-block-button__link has-accent-3-background-color has-background has-text-align-left wp-element-button\" href=\"https:\/\/www.linkedin.com\/in\/dina-padalkina-5826a922\/\" style=\"padding-top:var(--wp--preset--spacing--20);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--20);padding-left:var(--wp--preset--spacing--30)\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\"><h1 style=\"font-style:normal;font-weight:500;\" class=\"wp-block-post-title\">Studie: Gesch\u00e4ftsmodelle f\u00fcr kreislauforientiertes Bauen und Renovieren<\/h1>\n\n\n<p class=\"has-large-font-size\">Diese Studie untersucht die Potenziale der Kreislaufwirtschaft und bietet einen detaillierten \u00dcberblick \u00fcber die neuesten Trends sowie beispielhafte Bauprojekte, die auf den Prinzipien der Kreislaufwirtschaft basieren. Dar\u00fcber hinaus werden etablierte Gesch\u00e4ftsmodelle im Bereich der Kreislaufwirtschaft in Deutschland und der DACH-Region beleuchtet.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Die Herausforderung<\/strong><\/h3>\n\n\n\n<p>Die Einf\u00fchrung von Praktiken und Gesch\u00e4ftsmodellen der Kreislaufwirtschaft hat das Potenzial, das Ziel der Dekarbonisierung des Bausektors bis 2050 zu erreichen. Kreislaufwirtschaftliche Gesch\u00e4ftsmodelle k\u00f6nnen als Hebel eingesetzt werden, um die Ressourcen und F\u00e4higkeiten des Privatsektors f\u00fcr den \u00dcbergang zu einer Kreislaufwirtschaft im Bausektor zu nutzen und den Einsatz von Baustoffen zu minimieren. Dies kann jedoch nur erreicht werden, wenn nachhaltige zirkul\u00e4re Wirtschaftsmodelle geschaffen werden, die f\u00fcr alle Beteiligten attraktiv sind. Um dies zu erreichen, ist es von entscheidender Bedeutung, die erhebliche Unsicherheit dar\u00fcber zu kl\u00e4ren, wie diese in den bestehenden Wertsch\u00f6pfungsketten der Bauindustrie umgesetzt werden k\u00f6nnen und welche Wertstr\u00f6me sich daraus ergeben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Unser Ansatz<\/strong><\/h3>\n\n\n\n<p>Die Studie wurde in vier Phasen unterteilt:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definition der Kreislaufwirtschaft, der wichtigsten Grunds\u00e4tze f\u00fcr ihre Umsetzung im Kontext der Bauwirtschaft und der neuesten Entwicklungen in der EU und in Deutschland durch \u00dcberpr\u00fcfung und Analyse der wissenschaftlichen Literatur.<\/li>\n\n\n\n<li>Erl\u00e4uterung der f\u00fcr die Bauindustrie relevanten Lebenszyklusphasen: die Planungs-, Produktions- und Bauphase, die Nutzungsphase sowie die Entsorgungs- und End-of-Life-Phase von Geb\u00e4uden.<\/li>\n\n\n\n<li>Identifizierung von bis zu neun relevanten Gesch\u00e4ftsmodellen anhand einer Methodik, die die Lebenszyklusphasen im Bauwesen mit der Wertsch\u00f6pfung verbindet.Diese Modelle werden dann nach Wertversprechen, Zielgruppe, Aspekten der Kreislaufwirtschaft und Relevanz f\u00fcr Neubauten und\/oder Sanierungen strukturiert.<\/li>\n\n\n\n<li>Bearbeitung der spezifischen Charakteristika der einzelnen Gesch\u00e4ftsmodelle, Analyse der Hemmnisse und Hebel f\u00fcr eine effektive Umsetzung und Verbreitung von Kreislaufwirtschaftspraktiken in Deutschland unter wirtschaftlichen, organisatorischen, technologischen und regulatorischen Aspekten.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Das Ergebnis<\/strong><\/h3>\n\n\n\n<p>Neun Gesch\u00e4ftsmodelle wurden identifiziert und analysiert: Gr\u00fcnes Geb\u00e4udedesign, Advanced Design Software und Datenmanagement, Circular Supply Gesch\u00e4ftsmodelle, Ressourcen-effizientes Bauen, Produkt-Dienstleistungssysteme (PSS) Modelle, Nutzungsdauerverl\u00e4ngerung, Umnutzung und Aufstockung, Material-Marktpl\u00e4tze, Materialr\u00fcckgewinnung und Recycling. Energie- und wassereffiziente Dienstleistungen wurden ebenfalls als Gesch\u00e4ftsmodell identifiziert, aber in der Studie nicht analysiert, da sie sich nicht auf die Verwendung von Materialien konzentrieren.<\/p>\n\n\n\n<p>Die vorgestellten Gesch\u00e4ftsmodelle heben sich von den traditionellen Gesch\u00e4ftsmodellen im Bausektor durch ihre direkte Verbindung zur Kreislaufwirtschaft und ihren hohen Innovationsgrad ab.<\/p>\n\n\n\n<p>Die Studie zeigt auch, dass alle Ebenen des Wertsch\u00f6pfungsh\u00fcgels bereits durchgespielt werden und dass die Unternehmen bestrebt sind, neue Gesch\u00e4ftsmodelle zu etablieren, die das Konzept der Nachhaltigkeit einbeziehen und so nach wirtschaftlichem Erfolg streben.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Weiterlesen<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-100 is-style-simple-link is-style-simple-link--4\"><a class=\"wp-block-button__link has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/www.gebaeudeforum.de\/partnernetzwerk\/aktivitaeten\/studie-geschaeftsmodelle-fuer-zirkulaeres-bauen-und-sanieren\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pr\u00e4sentation und Video \u00fcber die Studie<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Funders Commissioned by the German Energy Agency (Deutsche Energie-Agentur, dena) Partners Circular Berlin, Circular Structural Design and Concular GmbH. Dates July 2023 \u2013 November 2023 Get in touch Dina Padalkina CEO, Founder This study addresses the potential of the Circular Economy (CE). It provides an overview of the latest trends and concrete examples of construction [&hellip;]<\/p>\n","protected":false},"featured_media":9832,"template":"","meta":{"_acf_changed":false},"categories":[44,272],"unit":[230],"program-selector":[],"topic":[235],"class_list":["post-11202","project","type-project","status-publish","has-post-thumbnail","hentry","category-download","category-project","unit-circular-market","topic-construction"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Study: Business models for circular construction and renovation - Circular Berlin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/circular.berlin\/de\/project\/study-business-models-for-circular-construction-and-renovation-2\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Study: Business models for circular construction and renovation - Circular Berlin\" \/>\n<meta property=\"og:description\" content=\"Funders Commissioned by the German Energy Agency (Deutsche Energie-Agentur, dena) Partners Circular Berlin, Circular Structural Design and Concular GmbH. 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Dates July 2023 \u2013 November 2023 Get in touch Dina Padalkina CEO, Founder This study addresses the potential of the Circular Economy (CE). It provides an overview of the latest trends and concrete examples of construction [&hellip;]","og_url":"https:\/\/circular.berlin\/de\/project\/study-business-models-for-circular-construction-and-renovation-2\/","og_site_name":"Circular Berlin","article_publisher":"https:\/\/www.facebook.com\/circularBerlin","article_modified_time":"2026-02-06T13:43:19+00:00","og_image":[{"width":1891,"height":1260,"url":"https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Gesch\u00e4tzte Lesezeit":"3\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/circular.berlin\/project\/study-business-models-for-circular-construction-and-renovation-2\/","url":"https:\/\/circular.berlin\/project\/study-business-models-for-circular-construction-and-renovation-2\/","name":"Study: Business models for circular construction and renovation - Circular Berlin","isPartOf":{"@id":"https:\/\/circular.berlin\/#website"},"primaryImageOfPage":{"@id":"https:\/\/circular.berlin\/project\/study-business-models-for-circular-construction-and-renovation-2\/#primaryimage"},"image":{"@id":"https:\/\/circular.berlin\/project\/study-business-models-for-circular-construction-and-renovation-2\/#primaryimage"},"thumbnailUrl":"https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708.jpg","datePublished":"2024-01-20T09:14:00+00:00","dateModified":"2026-02-06T13:43:19+00:00","breadcrumb":{"@id":"https:\/\/circular.berlin\/project\/study-business-models-for-circular-construction-and-renovation-2\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/circular.berlin\/project\/study-business-models-for-circular-construction-and-renovation-2\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/circular.berlin\/project\/study-business-models-for-circular-construction-and-renovation-2\/#primaryimage","url":"https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708.jpg","contentUrl":"https:\/\/circular.berlin\/wp-content\/uploads\/2024\/01\/troy-mortier-w6g9DqZUNkI-unsplash-e1706000336708.jpg","width":1891,"height":1260,"caption":"Photo by Troy Mortier on Unsplash"},{"@type":"BreadcrumbList","@id":"https:\/\/circular.berlin\/project\/study-business-models-for-circular-construction-and-renovation-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/circular.berlin\/"},{"@type":"ListItem","position":2,"name":"Study: Business models for circular construction and renovation"}]},{"@type":"WebSite","@id":"https:\/\/circular.berlin\/#website","url":"https:\/\/circular.berlin\/","name":"Rundschreiben Berlin","description":"Beschleunigung des \u00dcbergangs Berlins zu einer kreisf\u00f6rmigen Stadt.","publisher":{"@id":"https:\/\/circular.berlin\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/circular.berlin\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/circular.berlin\/#organization","name":"Rundschreiben Berlin","url":"https:\/\/circular.berlin\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/circular.berlin\/#\/schema\/logo\/image\/","url":"https:\/\/circular.berlin\/wp-content\/uploads\/2026\/02\/CB_Logo.svg","contentUrl":"https:\/\/circular.berlin\/wp-content\/uploads\/2026\/02\/CB_Logo.svg","width":452,"height":58,"caption":"Circular Berlin"},"image":{"@id":"https:\/\/circular.berlin\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/circularBerlin"]}]}},"_links":{"self":[{"href":"https:\/\/circular.berlin\/de\/wp-json\/wp\/v2\/project\/11202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/circular.berlin\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/circular.berlin\/de\/wp-json\/wp\/v2\/types\/project"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/circular.berlin\/de\/wp-json\/wp\/v2\/media\/9832"}],"wp:attachment":[{"href":"https:\/\/circular.berlin\/de\/wp-json\/wp\/v2\/media?parent=11202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/circular.berlin\/de\/wp-json\/wp\/v2\/categories?post=11202"},{"taxonomy":"unit","embeddable":true,"href":"https:\/\/circular.berlin\/de\/wp-json\/wp\/v2\/unit?post=11202"},{"taxonomy":"program-selector","embeddable":true,"href":"https:\/\/circular.berlin\/de\/wp-json\/wp\/v2\/program-selector?post=11202"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/circular.berlin\/de\/wp-json\/wp\/v2\/topic?post=11202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}